When a man gets angry, he’s “outspoken”. When a woman gets angry, she's “unhinged”, “hysterical” or “just being crazy”.

Led by Serena Williams, who herself was labeled “unhinged” following the 2018 US Open, we wrote this campaign to shine a light on the double standards women face and to champion the female athletes that have defied them. The film became the most-liked post on Nike’s Instagram.

Awards:
Gold Lion - Social and Influencer
Silver Lion - Retail OOH, Single Market Campaign
Bronze Lion - Social and Influencer Partnerships

AICP Awards - Best in Show & Concept

Andy Awards - Best Idea

One Show Bronze - Branded Entertainment & Short form Video

Role: Art Director
Copywriter: Alex Romans
Creative Directors: Ryan O’Rourke and Alberto Ponte

Four years after his decision to leave Cleveland for Miami, LeBron announced he would return to his home state to lead the Cavaliers to a championship. The brief was to commemorate the moment he stepped back onto the court with a new team and his city behind him.

Here is what Dan Wieden said about it: "I don’t know how those two women came up with that LeBron spot. They’d been at the agency like six months or something and they were working with bunch of very senior people trying to solve this problem and the very senior people went with what those two girls did. They were 26, innocent as hell, talented as hell. And so the team helped them finish the thing off and that’s the magic.”

Awards: Bronze Lion for Cinema, Bronze Clio, ADG Nomination for best commercial, Bronze ADC award, One Show merit award, AND DRAKE REFERENCED IT FOR THIS VIDEO.

Copywriter: Jordan Dinwiddie
Creative Directors: Ryan O'Rourke & Alberto Ponte
Client: Nike

When you win the Super Bowl, there’s no better way to call out your haters than with a Teder Penddergrass song.

Copywriter: Karl Lieberman, Courtney Fields
Art Direction: Myself
CDs: Myself, Caleb Jensen, Blair Warren

In honor or A’ja Wilson’s signature shoe debut, this film reimagines the classic handclap game Miss Mary Mack into an anthem that celebrates not only A’ja but black girlhood. It was labeled best commercial of the year more than once.

There was also a companion piece in which a little girl taught A’ja how to play.

Copywriter: Jordan Dinwiddie
Art Director: Whitney Downing
CDs: Myself, Jordan Dinwiddie, Jeff Williams

In 2022 there was a lot of debate over whether A’ja Wilson should be regular season MVP. She even got a 4th place vote. But then when she won finals MVP, it was the end of the conversation.

Art Direction: Me
Copywriting: Jordan Dinwiddie

After receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

For their 40th year anniversary Jordan Brand asked the question, “What if we didn’t pay the fine?” Short answer- nothing good. Except this commercial.

Copywriter: Myles Brown
Art Director: Jahmal Landers
CDs: Myself, Jordan Dinwiddie, and Jeff Williams

Silver Lion: Entertainment for Sport - Brand Storytelling
Silver Lion: TV + Cinema Sectors - Consumer Goods

A tribute film for Kobe Bryant on his birthday 8.24.2020

Copywriter: Kevin Steele
Creative Directors: Ryan O’Rourke & Alberto Ponte

Emmy Nominated
Webby People’s Choice Winner
Bronze Lion for TV & Cinema

Luke Dončić is put on trial for his bad behavior. But the only defense a bad man needs are his very nice shoes.

Some press

Copywriter: Andrew Jasperson
Art Director: Jacobi Mehringer
CDs: Myself, Jordan Dinwiddie, Jeff Williams

What better way to celebrate the Eagles SB win than with everybody’s favorite green guy Kermit?

Copywriter: Karl Lieberman, Alex Maleski
Art Director: Alex Nassour
CDs: Myself, Caleb Jensen, Blair Warren

A’ja Wilson is the first-ever 4 time ever MVP. Who the heck does she think she is?

Copywriters: Jordan Dinwiddie, David Azrael, Nedal Ahmed
Art Director: Jahmal Landers
CDs: Myself, Jordan Dinwiddie

For the release of the Luka 5, Luka took it upon himself to apologize to everyone he’s wronged by sending them a pair of his nice shoes for Christmas.

CDs: Myself + Jordan Dinwiddie
AD: Whitney Downing
CW: Courtney Fields

Nike wanted to be prepared in case LeBron and the Cavaliers won the 2016 championship, so they asked us to create a part II to the original Together film. Once again we cast real Clevelanders and se out to capture the truth that if Cleveland won a championship after a 51 year drought they simply wouldn't know how to react.

We were also asked to create a visual for the Witness Wall so we designed a championship ring and put one on each person in an unused photo of the huddle to show that a victory that big would take the entire city.

Copywriter: Jordan Dinwiddie
Creative Directors: Alberto Ponte, Ryan O'Rourke, Dan Viens
Client: Nike

It was February 2020 B.C. (before Corona). The world had just seen the first image of a black hole event horizon, quantum computers were being built, the Milky Way had finally been weighed and measured. It looked like science had reached its apex.

Until the Coca Cola Company came out with an invention that would make all of these accomplishments sound like a middle school science fair.

In a groundbreaking move, Coca Cola did the unthinkable: putting two things together.

They took Cherry Coke. Then they took Vanilla Coke. And they made one single flavor out of those two: Cherry Vanilla Coke.

Two things. In one.

And to celebrate this this epitome of progress, this ode to humanity’s superiority over all other species, Coke invited history’s greatest 2-in-1 experts to be the first ones to try it.

We brought in a centaur (half horse, half person), a griffin (half eagle, half lion), a mermaid (half fish, half person), a faun (half goat, half person) and a minotaur (half bull, half person), to test the drink that is half Cherry Coke, half Vanilla Coke.

This is what this campaign is about: the first focus group for this revolutionary invention. Along the 10 spots that carefully document the 110 days of testing, our R&D department learned that even though Cherry Vanilla Coke tastes amazing, the world might not be ready for a complex mathematical concept like “2 in 1” just yet.

Still, we decided to launch – both the product and the campaign.

We introduce Cherry Vanilla Coke. So good together.

Art Director: Myself
Copywriter: Gui Souza
Creative Directors: Ryan O’Rourke & Alberto Ponte

Not everyone was happy about the 2024 WNBA boom…

CDs: Myself & Jordan Dinwiddie
Copywriter: Jenny Vu
Art Director: Whitney Downing

When the world was collectively wondering “Where is A’ja Wilson’s signature shoe?” we had to give them an answer. Ofcouseshehasashoe.com drove to a custom landing page on Nike.com that allowed people access to her upcoming signature collection.

ECDs: Caleb Jensen + Blair Warren
CDs/Creatives: Myself + Jordan Dinwiddie
AD: Whitney Downing

Ever since the Seahawks famously lost to the Patriots 28-24 in Super Bowl 49, Marshawn Lynch has had a chip on his shoulder. So when the Seattle Seahawks earned their second Lombardi by beating the New England Patriots 29-13 in Super Bowl 60, he was one of the first people to congratulate them.

ECDs: Caleb Jensen + Blair Warren
CDs: Myself + Jordan Dinwiddie
CW: Aaron Araya

For the unveiling of the Infrared Air Jordan 6, we recreated the iconic 1991 Jordan “Genie” ad starring Spike Lee, this time casting Niecy Nash as the genie.

Niecy takes a young, ambitious go-getter on a road trip vision quest to figure out her one wish. Along the way, they visit women who embody all the different possibilities for who she could become. When it finally comes time to make her wish, she realizes she doesn’t have to choose. She chooses to do it all.

CDs: Myself + Jordan Dinwiddie
AD: Whitney Downing
CW: Becky Brinkerhoff

It’s been more than 20 years since Brazil lifted the World Cup trophy, but the Brazilian national team remains synonymous with greatness. For the unveiling of the new Jordan Brand-sponsored Brazil away jersey at the 2026 World Cup, we embraced the dark side of Nike’s iconic Joga Bonito campaign. The campaign began with a teaser film that transformed Brazil’s iconic yellow Canarinho into a deadly black canary, ready to take on the world on football’s biggest stage. Then, swarms of black canaries descended on every city Brazil played in, turning Joga Sinistro into an ominous warning that Brazil had arrived.

CDs: Myself + Jordan Dinwiddie
Art Direction: Leticia Tercini
Copywriter: Thom Bregantin

When the Knicks beat the San Antonio Spurs 94-90 in Game 5 of the 2026 NBA Finals, they ended a championship drought that stretched back to 1973.

For Spike Lee, the win was the payoff to a lifetime of fandom after watching New York fall short through decades of heartbreak.

So who was the first person he called after the final buzzer?

His old friend and longtime Knicks villain, Michael Jordan.

And then, IT’S GOTTA BE THE KNICKS became Jordan Brand’s rallying cry throughout the celebration, a nod to Mars Blackmon’s iconic line, “It’s gotta be the shoes.”

Creatives: Myself, Jordan Dinwiddie, Caleb Jensen

For start of the 2016 NBA season we wanted to remind people that, like LeBron James, you don't have to allow where you come from determine where you're going to go.

Art Director: Myself & Jacob Weinstein
Copywriter: Jordan Dinwiddie
Creative Directors: Alberto Ponte, Ryan O'Rourke, Dan Viens
Music: Rick Rubin
Photography: Marcus Smith
Client: Nike

To celebrate winning WNBA Rookie of the Year, we made a custom gold-plated rodeo belt buckle for Paige Bueckers. This might have been her first rodeo, but it certainly won’t be her last 🤠

CDs: Myself + Jordan Dinwiddie
AD: Jahmal Landers
CW: Ted Malenfant

When the USWNT won the World Cup, we wanted the world to know that when this team wins, everyone wins. The campaign included full page print for the NY Times, Chicago Tribune, and LA Times.

We also created a unisex shirt celebrating Megan Rapinoe, MVP and Golden Boot winner of the tournament.

Copywriter: Gui Souza

When Vini Jr. was crowned The Best FIFA Men’s Player, we celebrated the way he knows best: dancing in the face of his critics.

Art Direction: Aanya Dev, Mariano Garcia Cruz
Copywriting: Ane Santiago Quintas, Erika Moreira
CDs: Myself + Evgeny Primachenko

Nike wanted to celebrate their female football players in anticipation of the 2019 World Cup. We designed a custom Jersey for the hero of the film, which sold out on Nike.com in around 24 hours.

Featuring Lieke Martens, Daniëlle van de Donk, Asisat Oshoala, Amandine Henry, Grace Geyoro, Marie-Antoinette Katoto, Fran Kirby, Ji So-yun, Sara Däbritz, Andressa Alves, Wang Shuang, Crystal Dunn, Sam Kerr, Alex Scott, Danielle Levitt, Neymar Jr., Philippe Coutinho and Gerard Piqué.

Gail Bean cordially invites you to a tea party in Nike’s campaign for the 2023 WNBA season. The tea is here, and we’re ready to spill. 🫖🏀.

Art Direction: Myself
Copywriting: Jordan Dinwiddie
ECDs: Caleb Jensen & Blair Warren

To celebrate the legends of the WNBA, we created Run It Back Video. Our trusty video store clerk, Sasha, takes patrons through basketball history with her favorite flicks. We also worked with infamous movie poster illustrator Paul Shipper to create unique movie posters for each film.

Creative Directors: Myself & Jordan Dinwiddie
Copywriter: Jasmine Williams
Art Directer: Brittany Bowman

To celebrate Gianna Bryant’s sixteenth birthday, we wrote her a letter inspired by Kobe Bryant’s Oscar-winning film “Dear Basketball”.

The letter was published in the LA times and was accompanied by a film illustrated by legendary Glen Keane as well as OOH throughout Los Angeles.

Copywriter: Dylan Lee
Creative Direction: Ryan O’Rourke & Alberto Ponte

Russell Westbrook and Jordan Brand congratulated the UCLA Bruins on winning the 2026 Women's NCAA National Championship with a nod John Wooden’s Pyramid of Success. Except a little more cutthroat.

A Nike Running campaign celebrating the return of the New York Marathon after having been canceled in 2012 due to Hurricane Sandy. The empty bridge, which is where the marathon begins, conveys the feeling of anticipatioon at the start of the race.

Designer: Me
Art Director: Stuart Brown
Copywriter: Eric Samsel
Creative Director: Rob Thompson

If you want to learn to play guitar, you have to learn to follow the rules.

Art Direction: Myself
Copywriter: Shaine Edwards
ECD: Eric Baldwin

When Brittany Griner made it home, we had to welcome her back in a way only Nike could.

ECDs: Caleb Blair + Blair Warren
CDs/Creative: Myself + Jordan Dinwiddie

Nike wanted to bring inspiring messages about sport to the South and West sides of Chicago, so we shot real Chicagoans and plastered them around the city.

Copywriter: Jordan Dinwiddie
Creative Directors: Chris Groom & Antony Goldstein
Lead Design: Joan Comellas
Photography: Anthony Blasko
Client: Nike

In 2018 Simone Biles won her record fourth all-around title at the World Championships, becoming the first women to do so. She also unveiled a brand new vault now appropriately named "The Biles.” She did this all while having a kidney stone that took her to the ER the night before competing. As part of the “Crazy Dreams” campaign, Nike wanted to honor her accomplishment.

In a Converse rebrand, we created short films about “true” stories that feel like a cinematic movie clips. They’re meant to leave the viewer wanting to know what the hell happened.

Art Director: Me
Copywriter: Jordan Dinwiddie
Creative Directors: Max Stinson & Erik Fahrenkopf

Here is the great PR writeup my copywriter did:

Fender has never stopped finding new ways to play. And that ethos has never been more on display than it is now, with the introduction of the Acoustasonic— a revolutionary instrument that fits a fleet of acoustic guitar tones in an electric guitar body.

You may need to hear it to believe it. So Fender asked legendary hitmaker Nile Rodgers to demonstrate the Acoustasonic's incredible palette of sounds, and Nile brought in the best players in the world to back him up.

All of whom also happened to be Nile Rodgers. The man is just that good.

Hear the new Fender Acoustasonic in Nile's latest video "inside the Box" and never stop finding new ways to play.

Copywriter: Shaine Edwards
Executive Creative Director: Eric Baldwin

Back when I was a designer and my copywriter Jordan was a strategy intern, we worked on this project without ever having actually met each other. Together we made over 100 unique basketball cards for some of the world's most enthusiastic summertime ballers for a street game staring Kevin Durant and James Harden.

Copywriters: Jordan Dinwiddie & Nathaniel Friedman
Art Director: Jason Campbell
Creative Directors: Ryan O'Rourke & Alberto Ponte
Client: Nike

What do you do when Kyrie Irving is unavailable but you need to make a commercial staring him? You hire a stunt double.

Copywriter: Jordan Dinwiddie
Creative Directors: Ryan O'Rourke & Alberto Ponte
Client: Nike

If LeBron and Cavs had won an NBA championship two years in a row, they would have accomplished more than any other team in such a short amount of time. So much in so that we would need to act quick if we wanted to fit the entire story into 60 seconds.

Copywriter: Ed Harrison
Creative Directors: Ryan O'Rourke & Alberto Ponte
Client: Nike